3/5/2023 0 Comments Mail call direct![]() And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.Ĭan I turn my current direct mail campaign into a Dynamic Direct Mail campaign? If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. But the real way to judge success and failure is return on investment. Most people look at the number of responses they get to judge the effectiveness of their campaigns. If direct mail hasn't worked for me in the past, will Dynamic Direct Mail® make any difference?Ībsolutely! Many times we find that "failed" direct mail campaigns are actually not failures, but misunderstood results. It has put us more in touch with evaluating how effective not only our mailings are, but how effective we are!" - Gentle Dentistry of Lancaster "We love Dynamic Direct Mail because it allows us to reach out to missed opportunities as well as critique how we handle the calls coming in. They just didn't want to leave a message!” - John, Avalon School & Music Center “I have been using Dynamic Direct Mail and the dashboard has been awesome, not only did I find out our call routing was taking too long (which I streamlined as a result), but I had several callers that did not leave a message, and I was able to recover and talk to them. This is especially useful when I’m on the road and can’t write down information, but can play it back later and update my calendar and contacts accordingly back at the office.” - Jeff Eyler “My favorite (part about Dynamic Direct Mail) is the ability to go back and retrieve phone calls after the fact. It also records calls so you can check for quality in your lead reception and sales processes. ![]() You can use this data to gauge the effectiveness of different strategies and marketing messages. We use a unique phone number to track the number of calls your mailing generates. ![]() So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. Step 3: Automatic Online Follow-up through GoogleĮvery prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. You can log in anytime to know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers. Using a cutting edge barcode technology system, we track the mailing process of your order. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox. Here's how it all fits together:ĭirect mail pieces are mailed to your target market. Instead of just sending out a direct mailing, Dynamic Direct Mail® consists of Direct Mail, Mail Tracking, Online Follow-up Ads, and Call Tracking. Dynamic Direct Mail is a seamlessly integrated system that maximizes your marketing impact. Old-school direct mail only operates on one. ![]() Dynamic Direct Mail includes four features in one package.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |